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Why Your Website Bombs For Lead Generation And What To Do About It!

Sure it may be pretty but it’s probably not effective.

Most businesspeople naturally understand that the only purpose of their website is to bring in new customers, clients, or accounts.

Unfortunately, they all seem to be listening to the wrong people when it comes to creating a website that actually does that.

You’re probably one of them, so please forgive me for speaking frankly.

It’s just a little disheartening to see so many fine businesses (including some of the top firms in Australia) missing out on the business-building power of the internet and sometimes even losing market share to their smaller, more nimble and web savvy competitors.

So, if you do believe that the main purpose of your website is to bring in new customers, clients, or accounts, read on and I’ll tell you in plain, easy-to-understand English exactly how to do it. veritas digital lead generation

OK, first of all, you’re probably listening to a designer or advertising agency about your website. In fact, they’ve probably convinced you to let them oversee the entire design and building of the whole thing. That’s what I meant by listening to the wrong people.

Your designer/agency guys are great at helping you create and maintain the image you want. They may even be pretty good creating expensive TV and radio spots and glitzy magazine and newspaper ads. But what they’re best at is spending your money on media and hosting to promote your brand for which they reap huge, ongoing commissions and site management fees.

Sorry. I couldn’t help that.

Listen. Branding and image building are important-especially for big corporates like a bank, insurance company, or stock brokerage. They deal with people’s hard-earned money, so they’ve got to build and maintain an image that conveys trust and reliability.

However, an image, even a great one, without a compelling message is like an empty shell. Whereas it is important for a potential client to trust you it is even more to give them a compelling reason to do business with you.

 

 

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